The SEO Process: Guest Blog From CK Golf Senior Associate

How we conduct an SEO Audit

Hello and welcome to Part 2 of our series on Search Engine Optimization (SEO). My name is Matt and I am the Senior Associate here at CK Golf. Today, I wanted to elaborate on our previous blog about the importance of an SEO audit with a step by step guide of what you can expect with our SEO audit service.

If you’re not familiar with SEO, it stands for Search Engine Optimization and it refers to the practice of optimizing your website to rank higher in search engine results pages (SERPs). This is important because higher rankings mean more visibility and more potential customers for your business. An SEO audit is a crucial part of any SEO strategy because it helps identify any issues or areas for improvement on your website that could be impacting your search engine rankings.

CK Golf SEO Audit Process

So, without further ado, let’s dive into what you can expect when we do an SEO audit for your website!

1. Identify your goals and target audience: It’s important for us, and for you, to have a clear understanding of what you want to achieve with your website and who your target audience is. We discuss your goals any other concerns you have with your current website. 
2. Conduct a keyword analysis: The next step is to identify the most important keywords and phrases related to your business and industry. Identifying search engine queries with high monthly search volume and low competitive density will reveal opportunities for your website to rank for those search terms.
3. Analyze your website’s on-page SEO: On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes: title tags, meta descriptions, header tags, and overall content quality to ensure that your website is optimized for search engines and includes relevant keywords.
4. Check for technical issues: There are a number of technical issues that can impact your website’s search engine rankings. We will check for things like broken links, crawl errors, duplicate content, and slow loading times to ensure that your website is running smoothly, and search engines are able to index it accordingly.
5. Analyze your website’s off-page SEO: Off-page SEO refers to the optimization of factors that are external to your website, such as backlinks from other websites. We will check the quality and quantity of backlinks pointing to your website, as well as the relevance of those links. In addition to this, we will identify opportunities to gain backlinks from other websites that will improve your website’s authority to rank higher in search results.
6. Analyze your competitors: In addition to analyzing your own website, it’s also important to take a look at what your competitors are doing. By analyzing your competitors’ websites, we can identify any areas where they are outperforming you and find ways to improve your own website. If you are tired of seeing your competitor’s website appear in search results above yours, we can identify the reasons why, and how your website can start to outperform theirs.
7. Recommendations: After in-depth keyword research, competitor analysis, technical auditing, and on page SEO checks, we will provide you with a list of recommendations to improve your website and target the audience you want to reach with better search rankings.

8. Monitor your progress: Once we have completed your audit and made any necessary changes, we will continue to monitor your progress to see if the changes are paying off. Detailed analytic reporting will allow us to clearly demonstrate the growth of your online presence before, and after the SEO audit.

Conducting an SEO audit is not just a one and done service. Improving search rankings is a lengthy process that requires continued updates. When we conduct an initial SEO audit, we will continue to monitor your website’s performance and revise our strategy do you get the results you want.

Thanks for reading! If you have any questions or would like to further discuss our SEO services, don’t hesitate to contact us at CK Golf. We’re here to partner with you in growing your online presence.

Best regards, Matt