Social Platform Cross Posting
Warning…this is a bit of rant about social media cross posting. We find it very annoying and actually quite lazy when brands (including golf courses) cross posting to all their social channels. This habit is particularly worse when the posts happen at exactly the same time on the various channels.
Think About Your Customers
Many of your customers may use more than one social platform regularly. If follow you on more than one of your social networks is possible that they will see that one same message across all of them. Who wants to see the exact same thing twice? Even worse…with the same image?
Cross Marketing Works
Please don’t think that we are saying not to post your message/ promotion/ offer across all your social platforms. Completely the opposite. Do that, just not at the same time and not the exact same message for each social channel. Write each post for the platform it is intended. This includes using the correct tagging method and appropriate use (or not) of #hashtags. You will get much more bang (engagement) for your efforts by taking the extra time to do this. Plus people like us won’t unfollow you for filling up streams with the same message at the same time on the same day on all of your platforms!
If you want better results from your social media marketing take a few minutes of extra time, it will pay off for you.
If you need help with social media marketing, it is what we do. Give us a call at 604-506-2226.
At CK Golf we provide Social Media Marketing packages that take the work load off you! We provide a social media strategy based on your goals, consistent posts on your channels, Engaging, shareable content, golf subject matter expertise and an awareness of relevant golf industry content
Get in touch to learn more and start earning more with a stronger online presence.