The Major Video Platforms
Instagram and Facebook Reels, TikTok, and YouTube Shorts are currently the most relevant platforms for business, including the golf industry.
Each of these platforms is relevant across all demographics while being consumer centric and content driven.
TikTok reaches the youngest audience, followed by Instagram, with YouTube and Facebook reaching a slightly more mature audience.
TikTok is the best for discovery and reaching new users. Instagram and Facebook are best for reaching a combination of followers and non-followers. YouTube is the most SEO (search engine optimization) driven and best for reaching those seeking content similar to yours.
Check out the following statistics on the most popular platforms:
Instagram:
- Videos with the highest engagement rates come from accounts with less than 5000 followers.
- Users value interactions with smaller accounts that are able to reply to comments.
- On Instagram, video is the most popular format for users to share to other users via the platform’s messaging feature.
Facebook
- Reels with audio see a 35% higher click-through rate compared to other video content.
- Short videos are viewed 200 billion times per day across all Facebook apps.
TikTok
- TikTok boasts slightly over 1.5 billion monthly active users and is expected to rise to more than 2.2 billion by 2027.
- TikTok has the highest engagement rate by follower count of all social media platforms.
YouTube
- Short vertical videos deliver an average of 15% more conversions per dollar with YouTube ads compared to standard landscape style videos.
- YouTube Shorts receive an average of 70 billion views each day.
Short video is the best format for organically reaching both followers and non-followers of your social accounts. All of the above mentioned social platforms have been increasingly distributing content to consumers based on user interest in addition to content from accounts the user follows.
This means your golf related content will reach golfers, and primarily those interested in golf in your area – even without paid advertising.
CK Golf wrote an article about The Power of Short Form Video in the latest edition of the NCGOA Canada Golf Business Magazine.
CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment internet marketing best practices, sales strategies and give golf industry related opinions.
