Harnessing the Potential of Short-Form Video: A Client Success Story

Short-form video content is a powerful tool for businesses to engage with their audience organically. At CK Golf, we recently worked with a client whose YouTube, Instagram and TikTok saw tremendous growth through a 14 week 'shorts' campaign.

The Power of Video Content

Over a billion hours of YouTube videos are watched daily around the world. Canadians watch over 500 million hours of YouTube videos every day.

At CK Golf we recognize the importance of short-form video content, and aim to use it’s potential to grow the awareness of all of our clients. We set out to produce captivating videos that resonated with their target audience.

Creating Video

Leveraging all lengths of video is important. We strive to use ‘shorts’, reels, 30 and 60 second clips and full length videos for our clients but recently did a case study on a series of 14 ‘shorts’ posted weekly starting in November 2023. The same video was posted to YouTube, Instagram and TikTok each week. The videos were created with dynamic raw video flyover footage shot in 2023. Each video was carefully designed to captivate viewers and build a genuine connection with the course.

In launching our client’s short-form video campaign on YouTube, we strategically utilized the platform’s Shorts feature to enhance visibility and expand reach. With consistent posting and strategic optimization, our videos quickly gained traction, accumulating over 30,000 views in 14 weeks with a budget for paid ads of just $350. This achievement underscored the vast potential of short-form content in captivating and retaining audience attention.

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Instagram Reels

Building on our success on YouTube, we extended our client’s presence to Instagram, repurposing their shorts into engaging Reels. Despite minimal promotion and zero paid advertising, these videos garnered an impressive 6,000+ views, further enhancing our client’s brand visibility.


Keen to explore new avenues for growth, we ventured into the dynamic realm of TikTok, where short-form video reigns supreme. With a brand new TikTok account our client’s videos resonated with TikTok’s diverse user base, amassing an impressive 13,000 organic views.¬†¬†This rapid expansion highlighted the universal appeal of short-form content and its ability to transcend platforms to reach new audiences.

Video Content Success

Total ‘short’ video views over 14 weeks during the winter = 49,000+ This is in addition to the views that the same client received for long form videos over the same time period.

The success of this case study underscores the immense potential of short-form video in modern digital marketing. By using concise video content, businesses can engage with user across multiple platforms with a medium that keeps them engaged..

If you’re ready to harness the transformative power of short-form video for your golf brand, we are ready to help!

Contact us today to explore how our tailored approach to video creation and digital marketing can elevate your online presence and propel your business to new heights of success.

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