In this world of constant purchases and brand mergers the hotel industry is no different. And it seems that the big companies are getting even bigger. This might be considered a bad thing for competition and fair rates but it is a good thing (in our minds anyway) for loyalty programs. In a recent blog we wrote about the Loyalty Program Bonus Programs available now from some of the large hotel brands – Marriott, Hilton and iHG. We also mentioned that Marriott and Starwood points could be transferred freely so we thought it would be a good follow up to explain which hotel brands are connected and why.
Who Owns What – Hotel Brands
According to many sources (including Forbes) Marriott’s purchase of Starwood in 2016 made Marriott International the largest hotel chain in the world, both in asset value and number of properties. InterContinental Hotels Group (iHG), Wyndham Worldwide, Hilton Worldwide, Accor Hotels, Choices Hotels, Best Western International and Jin Jiang International all hold various spots in the top five hotel chains depending on the list (by value, assets, units, properties etc).
Why is this important?
Well, the more hotel options (both different brands and different locations) available under one umbrella, the more opportunities for you to earn rewards from that brand. Also, the larger the umbrella the easier it is to be loyal to one brand. We did not know when we started being loyal to the Marriott brand that they would purchase another huge hotel group and become the largest chain in the world, but this has made our stay choices even easier.
- Marriott: Marriott, Sheraton, Delta, Westin, JWMarriott, Courtyard, Residence Inn, Four Points, Fairfield, TownePlace Suites, Renaissance, AC Hotels, Autograpgh Collection, Ritz Carlton, St. Regis, Edition, Luxury Collection, Bvlgari Hotels, W Hotels, Le Meridien, Gaylord Hotels, aLoft, Moxy, Protea, Element, Design, Tribute Portfolio and Mariott Vacations Club.
- Hilton: Hilton, Hilton Garden, Hampton Inns, Waldorf Astoria, Conrad, DoubleTree, Home, Homewood Suites, Embassy Suites, Tapestry, Tru, Curio, Canopy and Hilton Grand Vacations
- iHG: Holiday Inn and Holiday Inn & Suites, Crowne Plaza, InterContinental, Kimpton, Indigo, Avid, Even, Staybridge, Candlewood, Hualuxe and Holiday Inn Club Vacations
- Wyndham has 18 brands in 79 countries including Ramada, Days Inn, Super8 and more. Accor is mainly a European brand but includes Fairmont Hotels and 27 others. Choices includes Comfort Inn, Quality Inn and Clarion plus 9 others. Best Western is mostly self-explanatory but does include 10 other little known brands and Jin Jiang is a China based chain but has locations in 60 countries.
Good or Bad?
Could the fact that more and more hotels are falling under less and less brand names become a problem for competition? Not likely. There are still many independent and boutiques brands out there. Also, many of the hotels in the large brands are actually franchised, so a single owner anyway. The discussion on Independent vs Chain, Boutique vs. Franchise, the benefits, service levels etc is a whole other series of blogs. Hmmm, but the point of this blog was to focus on the rewards program aspects and understanding which hotel brands get you rewards under various larger umbrellas. You can accumulate points at some of the less expensive hotels in the brand network but then redeem them for a perfect, weekend getaway and at a luxury hotel in a prime location. Bonus!
Note: We are currently not affiliated with, or earn any commissions from, any hotel chains. These are our opinions based on 18 months of location independent living and using all of the above loyalty programs. There may be others out there offering similar benefits that we are not familiar with.
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 9+ years and provide business services to the golf and other industries. As of August 2016 our life and our business is ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.