In these tough economic times I have to admit I’ve been impressed with Srixon Golf and their aggressive strategies going into 2009. What prompted me to write this was the signing of Vijay Singh to play a Srixon Golf ball. Vijay is used the ball (the specific ball was not know at this time) at the opening PGA Tour event, the Mercedes-Benz Championship, prior to his surgery.
While Vijay’s signing is certainly an aggressive tactic in the U.S., particularly when most companies are holding back on player signings or in some cases ending sponsorship agreements early (think Tiger Woods and Buick ending their relationship before its expiry), Srixon meanwhile has stepped up and brought one of the top 5 players in the World Rankings (Vijay is #5 heading into the Tour’s first event) into its fold. Singh had been a long time user of Titleist’s Pro V1 ball.
Interestingly when you go to the Srixon website, they have a ‘Srixon Ball Finder’ page. You simply put in the golf ball you currently play and the site recommends the Srixon ball equal (or better) to your current ball. I selected Pro V1 which I have been loyally playing for 5 or more years. My Srixon ball equal would be the Z-URS which features soft feel and has a high spin rate. The ball is said to provide incomparable distance and greater carry that come from a lower spin rate and a high launch angle off the tee.
While this is nice news for Vijay, I am really impressed from what Srixon is doing on a marketing and promotional level in Canada. They have recently signed on as a Premier Diamond Sponsor and Official Ball for the fledgling Vancouver Golf Tour following the previous announcement that Cleveland Golf/Srixon had become the “Official Ball” of the Canadian Tour and has added “Official Equipment Sponsor” and “Official Supplier of pro-am prize product” at certain Canadian Tour events.
Cleveland Golf/Srixon are also spreading their support to the European Senior Tour with the announcement that they are now the new title sponsor of the Scottish Senior Open for 2009. The Cleveland Golf/Srixon Scottish Senior Open will be held at the redesigned Torrance Course at Fairmont St Andrews from August 21 – 23. The tournament is one of the European Senior Tour’s longest running events, which celebrates its 17th year in 2009.
In tough times it is said, “be aggressive” and it appears Srixon is doing just that!
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