2016 in Review
The year 2016 was an interesting one for us to say the least. With clients from Vancouver Island to Winnipeg we started the year off with some travel and then just continued on. We were happy to attend Golf Industry events in several Provinces and to connect with so many Canadian Golf Course owners, operators and industry professionals.
As many of your know on July 31st we also moved out of our apartment, put all of our belongings in storage and ‘hit the road‘. The move to ‘location independence’ as we are calling it and it has been ‘freeing’ in many ways. Not only did we get rid of so much un-needed stuff, we also became more flexible with our business. While it does take a lot of planning we were able to spend more time on site with some of our clients not in Vancouver through August and September. And then of course we were able to avoid the rainy fall and freezing winter that BC is experiencing by heading South. We picked a good year!
Another positive of being more removed from our clients the last few months has been the ability to focus more on tasks and less on meetings. So many articles have been written about time management, the purpose of meetings and meeting for meetings sake. And we knew much of this to be true ourselves. But the actual amount of focused report writing, researching, reading, analyzing and planning that can be done when un-interrupted is really quite astonishing. We hope that this contributes to great work, more industry insight and better planning tools for our clients for 2017 and beyond.
Do What We Say, Not What We Do
One of the downsides of our traveling lifestyle has been the travel days themselves. Losing 8 hours to travel is a time waste to say the least. And our own CK Golf website and newsletters have paid the price. We are always talking about the importance of regular content updates and regular newsletters to your database, but for the last 5 months we have not taken our own advice. Don’t do as we have. The off-season is a very important time to connect with your customers to build a relationship before the season. We will be re-focused on this ourselves.
We will be in Vancouver for 2 weeks surrounding the Vancouver Golf & Travel Show February 18th and 19th and hope to connect with many of you. We will be extending our ‘location independent’ lifestyle indefinitely by leaving all of our belongings in storage but have rented a furnished apartment in Yaletown for 4 months starting May 1st. We are still a Canadian based company only and plan to keep it that way (for now anyway) so we will be focused on the industry and our clients in Western Canada. What the rest of 2017 will bring, who knows! But we are open to it all!!
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 9 years and provide marketing, social media and business services to the golf and other industries. As of August 2016 our life and our business will be ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. You can also follow our road trip at foodwinetravel.ca/roadtrip. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.
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