Social Media Week Vancouver
We spent the entire day on Thursday at Reach 2012 presented by Financial Post and SOHO. We have really enjoyed the sessions we attended on Monday and Wednesday. Thursday consisted of four ‘expert’ sessions (we don’t love the word expert but the panelists were all quite good) and a keynote by Gary Vaynerchuk. Gary deserves his own full blog post so this is our takeaways from the four sessions. You can read our previous blogs for takeaways from Monday and Wednesday.

Here are our takeaways from Thursday…
“Advertising is a tax for being unremarkable” – Jeff Quipp of search engine people used this quote from Robert Stephens founder of Geek Squad.  It started a discussion about earned media vs. paid media that continued through the first two sessions.

“Today most people tune out advertising. You have to have a story and tell it to your community to generate awareness. If you are doing something that you are passionate about people will notice.” – Cybele Negriss of

“Don’t try to be a brand that you are not. Be genuine. Know your company culture and stick to it.” – Ranjit Kamaran, punchtab & yousendit

“Put yourself in the shoes of the readers. What does your customer want to know about your business and what will make the story compelling for them?” – Gillian Shaw, Vancouver Sun

The third session was all about content but continued along the same theme.

“If you have good quality content word of mouth will carry the message from person to person to person.” – Jeff Quipp

“Every company needs to be their own media company”. This quote by Tom Feremski was used  by Bosco Anthony to stress how important creating your own content is. “You cannot hide behind close doors. You must talk to the people. You must create transparency within your company and the story you tell. All of your staff must be aware of the content that is out there and it must all be genuine.”

The quote of the day – and the one with the most tweets was this. “Blogging is like going to the gym, it is painful at first but over time you’ll see the results.” – Bosco Anthony. This is another one that will likely make it into a CK Golf Solutions talk.

So as you can see the theme was about great content and being genuine, valuable and consistent. Tell your OWN story…and people will listen. 

Friday’s events include Social CEOs Leadership Summit and Dragon’s Den Social Summit. We will be at both to finish off a week of social media, marketing, communication and PR lessons.

Jeff & Tara Ciecko of CK Golf Solutions write two blogs on their website, one is there 19th Hole Blog where they share personal experiences and the Biz Blog where they share business best practices and golf industry related opinions. They have owned CK Golf Solutions for 5 years and provide business best practices to a number of industries.