With tee times at a premium in 2020 (and we expect the same in 2021) with thought we would share an old idea we had years ago. To our knowledge no one has implemented this at their golf course, but we still think it is a valid idea.
Sell An Annual Tee Time
We’ve pitched this idea for a number of years and still think it is an opportunity for some golf courses. Sell a tee time, say 9:00am on Saturday morning to a foursome, every week of the season. Of course it would be pre-paid and non-refundable. Using a foursome (we would only do this for a foursome) if you were open year round you could generate up to $20,000 ($100 green fee x 4 players x 52 weeks). There are numerous advantages to this including:
- Early season positive cash flow
- Guaranteed revenue regardless of the weather
- Customer loyalty
- Incremental revenue from food and beverage and retail items
You could really play this up with some added perks and treat this foursome as a VIP to use it as a marketing tool. Ultimately the purchaser would likely be introducing new golfers to the course in order to fill each week’s time slot with four golfers.
We’d love to hear from a golf course owner or operator who gives this a try. Let us know and leave a comment.
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have recently started a Zoom call video series of Golf Industry Conversations. We have owned CK Golf for 12 years and provide business services to the golf and other industries. As of July 31, 2016 our life and our business became ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.
Greg Seemann & co. founded Wooden Sticks GC 20 years ago on this premise. Appealed to weekday corporate play. Hotel style front desk check-in facilitates one account billing at the end of the day even for one round corporate groups. Hosts appreciate detailed guest attention of expected service etc.
At the time, also included two meals for all tee times. F&B – big, stable & predictable. Offerings have morphed: https://woodensticks.com/corporate-golf/
Thanks Vince. Appreciate the feedback! Happy New Year. Cheers, Jeff