Golf Season 
Now that the golf season is in full swing (finally) it is your opportunity to gauge where your team is at understanding their position objectives. We blogged about our core values earlier and think we do a pretty good job in holding people accountable to them. The one area we focus on for all of our client courses is the bottom line. Most front line people can’t control expenses, that is our job. What they can control is revenue.

Core Objectives
A good test to measure if your team understands the core function of their role in your organization is to ask them one simple question; what is your primary objective in your role?

Most of the time you will get answers like:

  • To provide good customer service
  • To book tee times 
  • To provide fast, efficient check-ins

While the above are good answers, we believe they only scratch the surface of what the real objective for you team should be. That is a distinct focus on revenue and more specifically SALES. Take the time while there is still lots of the golf season left to enforce the importance of sales and set some key objectives for your front line people. Get them excited every time they ring the till or move from the counter to the retail floor to help a customer. It will pay off in $$$.


We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf  for 9 years and provide marketing, social media and business services to the golf and other industries. As of August 2016 our life and our business will be ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.