Be Better Now
As businesses move (have moved) into the “new normal”, business video conferencing has been the way meetings are being conducted. With a large portion of the work force working remotely, video conferencing is even overtaking audio conference calling. We see it in our business at CK Golf, about 60% of our meetings are done via video versus telephone.

Rules of Video Conferencing
Doing a video conference does not mean you are sitting at home in your housecoat. Over the last couple of months we’ve done enough video conferencing to share our ‘do’s’ when you are having a business video call. Here is are list:


  1. Be on time. There is nothing worse than looking at a blank screen waiting for others to connect. As they say “time is money”.
  2. Test the App. Ensure that the software or App you are using has been downloaded to your device(s). No one has time for your technical difficulties.
  3. Wear work appropriate clothing. At lease for the parts the camera can see. Basic grooming matters.
  4. Frame the camera correctly. No one wants to see half your face. You can see yourself so adjust your screen as needed.
  5. Ensure you background is clear. Avoid shining lights or windows behind you. Nobody wants to see a glare or halo behind you.
  6. Have a glass of water or coffee. It is acceptable to have a beverage while on a conference video. Do not eat food, no one wants to see (or hear it) on video or through your audio.
  7. Tell your family (if working from home). Let them know you are not to be disturbed. No one likes a dog or children taking over a business call.
  8. Close your door (if working from the office). This is just like an in-person meeting and no one wants to see you answer people’s questions who are not on the call. Don’t be disturbed.
  9. Pause to allow others to speak. Everyone deserves a chance to speak. Keep you comments and feedback short and to the point.
  10. Pay attention. No one likes it when the person or people you are speaking to are distracted. There is no multi-tasking on video calls.

In this time of the “new normal”, we at CK Golf may never go back to in-person meetings. With travel time to and from combined with an effort to be more efficient, we are embracing the video conferencing business style. The $200 annual subscription for our Zoom account has be our best investment of 2020.

We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have recently started a Zoom call video series of Golf Industry Conversations. We have owned CK Golf  for 12 years and provide business services to the golf and other industries. As of July 31, 2016 our life and our business became ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.