Organic vs Paid Facebook Posts
Lately (actually for quite awhile) we’ve been seeing a fairly large decrease in our organic reach with Facebook. Even with a 1,000 plus fans/ followers most posts are reaching only double digit numbers of each organic post. Facebook’s algorithm is messing with the reach and reducing how may people are being ‘served up’ your posts.
In looking at organic vs paid reach on Facebook this past month (realizing it is a small sample size), what we noticed is that only about 10% of our Facebook fans/ followers are seeing organic posts. So if you have a 1,000 fans only about 100 are seeing each post. Terrible. You’ve worked hard to get those fans, so it sucks. What can you do?
Paid Facebook Posts
According to Buffer only 13% of your most Facebook post traffic is organic. We don’t like those numbers at all, but Facebook, like everyone else, is running a business. It needs to make money.
But here is the good news… in our testing of paid Facebook advertising we have seen some great results, up to 250% reach compared to the number of TOTAL followers. That means one Facebook post could be served up to over 2,500 people for a small fee. The best part is you can increase your page and/ or posts reach for as little as $50 to $100 per month and you can target the Facebook users that you want to reach. If you haven’t tried it yet, you should invest some future dollars in Facebook paid posts. It is a cheap and effective way to get your message out. Any questions, feel free to reach out anytime.
With the changes to internet privacy that have already started to effect social media platforms and other advertising providers we do not know how long this cheap access to targeted users will last.
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 12 years and provide business services to the golf and other industries. As of July 31, 2016 our life and our business became ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.