Instagram has been making a lot of updates recently. Some have been good for the user and others have been geared towards business users in an attempt by Instagram to secure more of the advertising dollars floating around the internet. We have written quite a few posts in the past about Instagram, it’s updates, and how these will effect business Instagram users.
In June 2016 Instagram began rolling out a new feature for business that improved the look and functionality of Instagram advertising. Ads can now be more stylized and visually appealing. They can also now include a call to action that leads people to a website page that can be opened in the app or to an app download page.
Ads will still have the ‘sponsored’ note in the top right to let users know that these have been paid for but there are more options. The five circles on the pureleafcanada add indicates that there are five images that can be seen by swiping.
Both ads use the Learn More call to action. One leads to a web page (but still stays within the Instagram app) and the other to a Facebook page (again within the app). The ads function the same as in Facebook. If a user opens a web page but then hits the ‘X’ to close then they are back where they originally were in their Instagram feed.
Instagram Ad Reach
Instagram uses an algorithm to decide who will see your ads. Just like Facebook. This is not surprising since Facebook has owned Instagram since 2012.
The good news about this partnership for advertisers is two fold. Instagram uses information about users from both their Instagram and Facebook habits to determine who to show your ads to, more information equals better targeting. And Instagram ads are set up through your Facebook profile so no need to set up a second account. You can create your Instagram ads as easily as you do your Facebook ones.
More on best practices for setting up ads on both Facebook and Instagram as well as some case studies in other posts to come.
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 9 years and provide marketing, social media and business services to the golf and other industries. As of August 2016 our life and our business will be ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. You can also follow our road trip at foodwinetravel.ca/roadtrip. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.