The New Hot Thing in Marketing
Marketing has changed a lot in the past three years and 2012 will be no exception. The way customers make purchasing decisions is no longer based on you pushing your message at them (Advertising) but is now based on engagement and how you connect with those customers on a personal level. The graphic below does a great job in explaining the shift. Thanks to hubspot for posting it and allowing everyone to share it.

Ecommerce Inbound Marketing vs Outbound Marketing - Infographic
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