The Year That Was
In the year that was (yes it’s almost over), most golf courses we work with have learned a few things (read the blog here). So with the idea of ‘new ideas’ in mind, we wanted to throw out one to get some feedback:

Would you sell your golf course’s name?
Hockey arenas, football, basketball and baseball stadiums do it. Why not golf courses?

Naming Rights
It is interesting to note that in the past year, Kraft Heinz is wrapping up a 20 year, 57 Million deal (think about that number) with the NFL’s Pittsburgh Steelers! According to the Hustle the deal was expected to be worth $2.8M per year over 20 years. Most companies pay between $5M and $12M (per year) for naming rights. Along the same lines Axios reports that private lender SoFi is expected to pay a whopping $400m over 20 years to put its name on the new NFL Rams/ Chargers stadium in Los Angeles ($20M per year) starting in 2021.

Golf Course Naming Rights
We certainly don’t predict or suggest that golf courses could garner the same amount of money for the naming rights as the NHL, NFL, NBA, MLB or even MLS. However, it is an interesting discussion! The only Canadian golf course that we are aware of that has sold their naming rights is Collicutt Siding Golf Club in Alberta and TS & M Woodlawn Golf Club in Saskatchewan. We found this one online, but that doesn’t mean there aren’t more.

It’s an interesting idea.

Leave us a comment with your thoughts on selling the name of your Golf Club!

We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have recently started a Zoom call video series of Golf Industry Conversations. We have owned CK Golf  for 12 years and provide business services to the golf and other industries. As of July 31, 2016 our life and our business became ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.