Pillars of Internet Marketing
At CK Golf we are still very high on email marketing. You can read a previous post on best practices here. Email still holds the #2 spot on our 5 pillars of internet marketing. If you’ve forgotten there are:
- Website (the hub of your content)
- Email (click throughs to the hub)
- Social (supports #2 in spreading the word)
- Mobile App (in most cases almost 50% of B2C interactions are happening here)
- E-commerce (still emerging, in golf, but becoming a big player)
Email Marketing Statistics
I was recently reading a blog post by Allen Finn on Wordstream and he had some interesting email marketing stats that I thought I would share here:
- Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
- 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
- Email subscribers are 3x more likely to share content on social media than leads who came through another channel.
- 28% of consumers would like to receive promotional emails more than once per week.
- The number of email users worldwide is forecasted to rise to 2.9 billion at the end of 2019.
Bonus for you Canadians: 49% of digital marketers indicate that the Canadian Anti-Spam Law (CASL) has had no discernible impact on their company’s email marketing program.
Ready to get started or improve you email marketing program? Learn more!
We, Jeff and Tara Ciecko of CK Golf write two blogs, one is our 19th Hole Blog where we share personal experiences and the other an Industry Blog where we comment on general business and internet marketing best practices, sales strategies and give golf industry related opinions. We have owned CK Golf for 10 years and provide business services to the golf and other industries. As of August 2016 our life and our business is ‘location independent’. Our 19th Hole Blog is about the places we visit and the things we do. If you have any questions or comments, or happen to be in the same location as us please reach out and contact us anytime.