Before you start spending dollars on advertising to drive traffic to your ‘digital’ house, and ultimately your physical facility, you first need to get your house in order. This series will cover the pillars of your digital house – website, email, social and app – followed by strategies to bring traffic to the house when it’s ready to show off. Website Give EVERY page on your website a good read! Is every page up to date? Is the information provided on each page relevant? Does the website answer the questions that customers ask? Click here for our complete website checklist. Web Analytics Understand your website analytics to optimize web usage. Web analytics are a very important tool for your business and you should be regularly paying attention to the data that they provide. Click here to read more about web analytics. Database Your email database is probably the most important digital asset that you have. It is more important than your social platforms because it connects you directly to an already vetted audience who wants to hear your message. Click here for more information about managing your database. Email Sales Before you send an email, you should make a plan. While you could just send your your enewsletters ‘willy-nilly’ and whenever you have something to say, but we have found over our 15 years of sending client emails that a plan always produces better results. Click here to read more about planning your email content. Mobile App Apps must be useful to your customer, or they will not use them. Your app should also benefit your club and its bottom line. There needs to be a good reason for users to download your app AND to keep using it. You can get downloads by offering an incentive, but how do you keep your users engaged? Click here to read more. Social We truly believe that social posting is only a small piece of the digital marketing puzzle. That said, with a new and younger generation of golfers, who carry a phone as their wallet and may or may not have an actual email address, it is essential to maintain your social presence consistently and on-brand. Click here to read more about our approach to social media content. Marketing Strategy In addition to your own pillars or platforms, your strategy needs to include paid advertising. It is the combination of content marketing and paid advertising that will drive the most traffic to your website and ultimately your business. Click here to read more about how to develop your marketing strategy. About CK Golf… We hope that you have found a ‘nugget’ or two of information to help your business! If you would like to discuss any of these ideas give us a call at 604-506-2226 or connect with us anytime. We always look forward to discussing our thoughts with others in the industry.